Corporate United: Building a powerful brand for the largest purchasing consortium in North America
Corporate United was formed in 1997 as a purchasing consortium comprised of Fortune 1000 companies with revenues exceeding $150 billion. Our challenge when we were engaged in 1999 was to put Corporate United on the map with a strong visual presence and a message that was irresistible to this highly sophisticated market. Read more. . .
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Following our research, we focused on the essence of why companies should do business with Corporate United, which is synergy. A dynamic symbol, based on a compound molecule was developed and combined with our 'the whole is greater than the sum' messaging to create the foundation for a memorable, results-driven campaign.
Five years later, our strategic brand plan, targeted sales materials and robust, interactive website have played an integral role in Corporate United's growth from 5 members to 50. Attracting members like Parker Hannifin, Sherwin-Williams, Progressive Insurance and American Greetings proves that we've created just the right chemistry for growth.
"Nead Brand Partners' ability to combine their exceptional creative skills with a strong buiness sense was an important factor in choosing their firm. Their professionalism and ability to understand our business model was critical in developing our brand. By being able to reach our target market with a strategic design we are confident that we will utilize the expertise of Nead Brand Partners again and again!"
- David McCarty, Vice President
Business Development
Corporate United, Inc.