Our GUIDE® Brand Development Methodology

A great brand evolves from a great strategy, one that defines your company's core cultural, experiential and emotional components. GUIDE is our interdisciplinary approach to meeting complex challenges and uncovering new growth opportunities. GUIDE provides a working framework for expansive thinking and effective long-term brand solutions. We will build and sustain your brand through the following phases:
design & execute
Communication
At this stage we develop your core brand communications and supportive sales materials in a range of appropriate media. As translators of your brand, we create compelling written and visual messages that speak volumes to your markets. These materials ensure ongoing communication and provide your employees with the knowledge, tools and motivation to become effective brand ambassadors.

Phase 3 deliverables often include:
  • • Brand and/or Program Identity: Logo and identity system; color palettes; company, division or service names; tagline(s), identity standards and style guidelines
  • • Print Correspondence: Stationery system (business cards, letterhead, envelope), and secondary applications
  • • Sales and Marketing: Communications and sales collateral (targeted sales letters, direct response campaigns, etc), newsletters, advertising campaigns, investor relations materials, annual reports, seminar literature, presentations
  • • Web and New Media: Website, Weblog (blog), podcasts, e-newslettters, e-mail blasts, multimedia
  • • Education and Training: Seminars (local and web-based), white papers, brand orientation, training and coaching (executives and staff)
  • • Public Relations and Publicity: Hosted/sponsored events, Speaking Engagements, Seminars

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Our Values Manifesto

Living Our Brand

What do acorns have to do with branding? Well, everything. We admire businesses that understand they exist at the pleasure of their customers. They are the rare companies that live their values every day, even when it's inconvenient or unprofitable. Read more.

A Nead Success Story

Westfield Bank: Banking on Home Grown Values

There aren’t many financial institutions with the confidence or ability to own the tagline “Dream Big, bank small”. Then again, Westfield Bank isn’t your average bank. Read more.

Whitepaper

Get the Most From Your Brand Team

By Mark Zust

Developing a strong, memorable brand takes a significant investment of time, human resources, and specialized expertise. Done well, a strategic brand initiative will focus and communicate your value proposition to clients and prospects, strengthen staff and stakeholder loyalty, and ultimately, make you the preferred brand in your category. Read more.