Our GUIDE® Brand Development Methodology

A great brand evolves from a great strategy, one that defines your company's core cultural, experiential and emotional components. GUIDE is our interdisciplinary approach to meeting complex challenges and uncovering new growth opportunities. GUIDE provides a working framework for expansive thinking and effective long-term brand solutions. We will build and sustain your brand through the following phases:
gather & understand
Research and Brand Platform Development
We use unconventional techniques, as well as traditional approaches, to collect and distill information, and work to gain a deeper understanding of the culture, values and marketable differences of your company. Likewise, we will gain a clear understanding of the changing needs and expectations of your key audiences. Our goal: to unearth key factors that, when properly delivered, will clearly and effectively distinguish your brand.

Phase 1 deliverables often include:
  • • Research and Interview Summary Reports
  • • Point of Contact Assessment
  • • Market Opportunities Report:
  • - Competitive Research Findings (SWOT analyses)
  • - Industry Trend Reports
  • • Brand Development Platform:
  • - Brand Attributes
  • - Value Proposition and Vision Statements
  • - Core Messaging Architecture
  • - Tagline

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Our Values Manifesto

Living Our Brand

What do acorns have to do with branding? Well, everything. We admire businesses that understand they exist at the pleasure of their customers. They are the rare companies that live their values every day, even when it's inconvenient or unprofitable. Read more.

A Nead Success Story

Westfield Bank: Banking on Home Grown Values

There aren’t many financial institutions with the confidence or ability to own the tagline “Dream Big, bank small”. Then again, Westfield Bank isn’t your average bank. Read more.

Whitepaper

Get the Most From Your Brand Team

By Mark Zust

Developing a strong, memorable brand takes a significant investment of time, human resources, and specialized expertise. Done well, a strategic brand initiative will focus and communicate your value proposition to clients and prospects, strengthen staff and stakeholder loyalty, and ultimately, make you the preferred brand in your category. Read more.