McDonald Hopkins: Communicating the competitive advantages of one of Cleveland's most respected law firms
Providing legal and consultative services for over eighty years, McDonald Hopkins, Burke & Haber has built an outstanding reputation in the legal, business and governmental communities. In 2002, the firm made a strategic decision to simplify their name to McDonald Hopkins, reflective of the entrepreneurial and less-traditional practice that the firm had become. As with any name change, the firm faced the challenge of communicating the new identity, competitive advantages and their commitment to maintaining the values that clients had come to expect. Read more. . .
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McDonald Hopkins approached us with the opportunity to build a brand reflective of their firm, culture and the competitive advantages. After reviewing findings and an intuitive assessment, we developed a brand strategy to communicate their value added approach as "more than a law firm," serving clients as business partners, strategists and counselors.
Their brand identity has been implemented through a new logo, stationery and marketing communications systems, brand standards guidelines, modular proposal system, practice area newsletters, print ad campaigns and interior signage for the firm - an identity more reflective of today's McDonald Hopkins.