Midtown Cleveland 02 Annual Report

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2002 Annual Report

This annual served as the first of several new communications following our 8-month brand development initiative. Core brand attributes complemented abstract images found throughout this gritty, yet beautiful, urban business area.

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"To facilitate our mission, communicate our values, and increase stakeholder loyalty, it was essential to re-brand our organization. Nead Brand Partners created a new brand identity for MidTown Cleveland, Inc. that modernized and leveraged our rich history to best communicate our vision. Our new brand captures and conveys the image and message we wish to project to our stakeholders and the region, and is essential to our marketing efforts."

- James Haviland, President
  MidTown Cleveland, Inc.