Brandmark
Our intimate understanding of the Midtown area guided our "bricks and mortar" approach to creating a distinctive brandmark for Midtown Cleveland, Inc. Symbolic of the strength, ongoing revitalization, and hands-on approach to building their long-term vision, this symbol/type combination has helped MTC become a recognizable force in improving and promoting Midtown.
"To facilitate our mission, communicate our values, and increase stakeholder loyalty, it was essential to re-brand our organization. Nead Brand Partners created a new brand identity for MidTown Cleveland, Inc. that modernized and leveraged our rich history to best communicate our vision. Our new brand captures and conveys the image and message we wish to project to our stakeholders and the region, and is essential to our marketing efforts."
- James Haviland, President
MidTown Cleveland, Inc.

