Resources >> Mini Brand Books & White Papers
Mini Brand Books & White Papers
Don't have time to read a dozen hard-bound books? Our white papers and mini brand books are a welcome alternative. Consider them your "Cliff's Notes" to the wonderful world of branding.
Mini Brand Books:
Book 1: Potential 432KB PDF Download
White Papers:
Get the Most From Your Brand Team 92KB PDF Download10 Key Steps to Building a Strong Brand 68KB PDF Download
An Irresisitible Brand
How to get there from here
A great brand evolves from a great strategy, one that defines your company's core cultural, experiential and emotional components. GUIDE is our interdisciplinary approach to meeting complex challenges and uncovering new growth opportunities. Read more.
A Nead Success Story
Corporate United: Building a brand for the largest purchasing consortium in the U.S.
Corporate United was formed in 1997 as a purchasing consortium comprised of Fortune 1000 companies with revenues exceeding $150 billion. Read more.
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