Oswald Companies: Rebranding one of the nation's largest employee-owned brokerage firms
How do you reposition a local, 110 year old brokerage firm, highly regarded by its clients but less known to the general public? Nead Brand Partners began by streamlining and refocusing the company's core messages. We supported the strategy to rename the firm Oswald Companies, which references the firm's rich history while also promoting the depth of their many interrelated services. Read more. . .
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We became intimately involved with the company's culture and its executives, and carefully observed how they served their clients. It became clear to us that Oswald Companies is a high touch, relationship-driven organization and a strong community partner. The service advantages of this regional brokerage coupled with their access to global risk management and financial resources provides a strong platform for developing a compelling, valued brand.
The tagline "Striving to become your perfect partner" provides a backdrop for developing a leverageable brand position, complemented by a new comprehensive identity system for primary and sub brands, corporate web site, modular proposal kits, interactive sales materials, print advertising and clear messaging which communicates Oswald's belief that "we're your neighbor, we look forward to growing together, and we're here to stay." We feel the same way about our long-term commitment to enriching the Oswald brand.