Our People

Mark has more than 12 years of experience in graphic design and brand development. In 1999, Mark founded Neadesign Company, now Nead Brand Partners, a strategic branding firm. He currently serves as principal and growth partner. Mark attributes the firm’s success to its holistic approach to brand development and the partners’ commitment to fostering strong, lasting relationships with clients. 

Mark has designed award-winning identity systems, brand platforms, print collateral, product packaging and advertising for such companies as Comerica Bank, McDonald Hopkins, MidTown Cleveland Inc., National Enterprise Systems, The National Football League, Oswald Companies, Progressive Insurance, Successories, UBS|Paine Webber and Williams-Sonoma.

From 1993 to 1999, Mark served as art director within Progressive Corporation’s Design Group, and was responsible for design direction and writing on a wide range of projects including corporate identities, brand standards, print collateral, internal communications, outdoor and print advertising, direct mail, exhibit displays and vehicle signage applications. From 1996 to 1999, Mark worked with Progressive’s Consumer Marketing Group to create and establish brand direction and support. Under Mark’s direction the Progressive Collection, a corporate catalog program, was launched and has grown to become a $2.5 MM enterprise. Mark was selected in 1998 to lead Progressive’s design group, in collaboration with Hal Riney & Partners, through the insurance company’s first brand development initiative. The campaign included an NFL sponsorship program for which Mark developed brand identity systems, print collateral and promotional campaigns.

Mark’s varied skills include branding strategy and communication, concept development, design and writing.

Mark studied Architecture at the University of Cincinnati, and received a Bachelor of Fine Arts degree in Graphic Design from Bowling Green State University.

 
Brian J. Willse
Creative & Strategic Partner

Brian has more than 11 years of experience in graphic design and illustration. In 1995, Brian founded Willse Design & Illustration, now Newbomb Design, an award-winning creative firm specializing in design for print and new media. Brian attributes the firm’s success to its ability to develop design solutions that are inspiring, functional and, most importantly, tailored to clients' singular business and communication needs.

He has created brand marks and comprehensive identity systems, print collateral, editorial design and illustration for such firms as BioEnterprise Corp., Case Western Reserve University, Hear/Say College Music Magazine, HVACR Business, Kaiser Permanente, Mode Organic, 1-800-Gourmet.com, Park City Diner, Rocky River Brewing Company and YMCA of Greater Cleveland.

Brian also specializes in publication design, including the repositioning and redesign of existing magazines. His clients have included Enterprise Magazine; Hear/Say, America's College Music Magazine; HVACR Business (formerly HVACR News); Organic Spa Magazine; WV Inc., and others. Between 1996-1999, Brian worked as an art director and consultant for Live Publishing and The Free Times. He has contributed illustrations to publications from Ohio University, Kenyon College and the Whitehead Institute.

Brian’s many talents include art direction, graphic design, publishing and book design, illustration, magazine art direction and web design. He graduated from Ohio University in 1991 with a BFA in Graphic Design with an Illustration emphasis.

Professional memberships include the American Institute of Graphic Arts (AIGA) and the Northern Ohio Illustrators' Society (NOIS).

Brian is also an instructor at Cuyahoga Community College where he teaches History of Graphic Design.

David Allen Moss
Creative & Strategic Partner

David Allen Moss has been on the forefront of experience and interaction design for over a decade. As Creative and Strategic Partner with Nead Brand Partners, he specializes in leading-edge narrowcast and branded experiences across the design spectrum. From early adoption of web technologies, to shaping the emergent field of narrowcast and digital signage — Moss helps clients identify opportunities to develop breakthrough interactive, produce rich-media applications, and champion new design categories.

Moss returned to Cleveland in the late 90’s, on the heels of established careers in music and journalism. But it was his tech savvy that set the pace of innovation for employer AG.com, where he managed the design and production of AG’s portfolio of B2B websites. Meanwhile, he established an independent design practice, Moss Media. He’s since created brand packaging for retailers like Wal-Mart, Kroger, Lowes, Target, and Home Depot.

At EDR Media, Moss was instrumental in building their national narrowcast “hub,” creating a series of award-winning multimedia, digital media networks, and video applications — for companies like Wynn Las Vegas, Best Buy, Summit Racing, Gateway Computers, Costco, and Red Lobster. He also created breakthrough interactive kiosks for organizations like the Rock and Roll Hall of Fame and Museum, Norton Museum of Art, and General Electric.

Recently, as Founding Director of FUTURE: Center for Design and Technology Transfer at the Cleveland Institute of Art, David managed the design, rennovation, and launch of the Midwest’s first comprehensive Design Center from the ground up. While there, he established advanced student production studios, opened and ran curatorial for Greater Cleveland’s only Design Gallery, created the Region’s first arts/tech business incubator, and spearheaded outreach and advocacy programming such as the popular Tuesdays@FUTURE regional innovation forums.

Driven by a passion for the Arts, David believes the Creative Industries can serve as catalysts of Cleveland’s emerging new economy.  He serves on the board of STRI, and has been invited to serve on a number of advisory committees including Cuyahoga County's Product Design Loan Initiative, Ingenuity Festival, Red Room Revolution, Cleveland Graduate Studies Center, and Friends of the Cleveland School of the Arts.



Barbara Siss Oney
Marketing Strategist


Ms. Oney was also the Executive Producer for the first simulcast of an orchestra into the 3-D web-world “Second Life” through a unique alliance with Case, CSU, OneCommunity and Red {an orchestra}.

Currently she serves in a volunteer capacity as Chairman of the Relationship Committee on the Boy Scouts of America, Greater Cleveland Council’s Board of Director’s Marketing Committee.

Previously, Ms. Oney was the Chief Marketing Officer for the Convention and Visitors Bureau of Greater Cleveland (CVB). While there she launched the CVB’s first fully integrated branded marketing campaign “See Something New”. Technology-based marketing strategies accounted for a 10% reduction in marketing costs.  She was also responsible for securing a founding seat on the Marketing Alliance of Greater Cleveland (Cleveland Plus) for the CVB.

Prior to moving back to Cleveland Ms. Oney served as Vice President of Universal Studios. While there she developed an in-house promotional department that provided over $11 million in incremental media and sponsorship exposure within the first 9 months.

Before working at Universal Studios, Ms. Oney was founder and president of Barbara Watts and Associates, Inc. (BWA) for seven years. The full-service agency's clients included Warner Bros., Hollywood Video, Andrew Jergens, Universal Television and HBO, BWA was sold in 1998.

In 1990 Ms. Oney joined Twentieth Century Fox as Director of Worldwide Promotions. In this position she managed the sale and execution of promotions and corporate partnerships with film, video and television properties on both a domestic and international basis. An alliance campaign she developed between Home Alone and Pepsi secured over $8 million dollars in media for the video and increased Pepsi sales by nearly $200 million.

Starting with MGM/UA Home Video as Director of Special Accounts in 1986, she instigated and managed a division that handled all of the direct mail, premium, laser and promotional licensing deals. As the Direct Mail Sales Representative she was responsible for up to $10 Million a year in sales to accounts such as Columbia House and Time/Life Home Video.