2000 Progressive Collection Catalog

Recognizing that Progressive's employee audience was largely comprised of young, energetic, career-driven individuals, we designed a catalog program to be reflective of its' diverse and dynamic culture. The program creates a rallying entusiasm by using Progressive employees as models, and serves as an effective recruitment tool. Through it's eighth season, the Progressive Collection boasted annual sales of over $2.5 million.

< Previous Project | Next Project >