Resources >> Recommended Reading
Recommended Reading:
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Naked Conversations: How Blogs Are Changing the Way Businesses Talk With Customers by Robert Scoble |
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Emotional Branding: The New Paradigm for Connecting Brands to People by Marc Gobé |
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The Brand Gap: How to Bridge the Distance Between Business Strategy and Design by Marty Neumeier |
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Lovemarks: The Future Beyond Brands by Kevin Roberts Website: www.lovemarks.com |
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A New Brand World: Eight Principles for Achieving Brand Leadership in the 21st Century by Scott Bedbury |
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The World is Flat: A Brief History of the Twenty-first Century by Thomas L. Friedman |
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