Westfield Bank: Banking on home grown values.

There aren't many financial institutions with the confidence or ability to own the tagline "Dream Big, bank small". Then again, Westfield Bank, a five year old upstart owned by the venerable 157 year old Westfield Insurance in tiny Westfield Center, Ohio, isn't your average bank. Read more. . .

Nead Brand Partners (NBP) quickly discovered through in-depth interviews with executives and staff that when it came to growing a nimble, service-centered online bank that caters to business owners, our ability to "think small" would make all the difference. Our strategic brand plan focused on educating the Medina County market (Westfield Insurance is the largest employer in the county) on the products, amazing resources and down home service Westfield Bank provides its commercial customers and small business owners everyday. The brand experience of interacting with incredibly helpful service reps or a bank executive who returns your phone call the same day is so powerful and unexpected that NBP worked hard to reinforce the feeling at every point of contact.

We made sure forms and instructions are easy to understand, that letters and email correspondence use lively, conversational language, and that advertising, sales materials, and the interactive website is friendly, direct and irresistibly honest. Log on to the website and you're greeted by animated testimonials, executive photos that blink and smile at you, and a simple, intuitive approach to moving through the site that's as easy as talking to a friend.