Positioning
Westfield Bank is a "high touch", relationship-based bank who understands the value of thinking small. We developed the tagline "Dream Big, bank small" to communicate their unique ability to recognize and provide the level of service that business owners demand, each and every day.
"Our brand is an honest reflection of who we are - banking professionals who really enjoy helping people and building lasting relationships. The marketing strategy and brand platform Nead Brand Partners has developed for us continues to play an important role in presenting our brand to the market with integrity."
- Jon Park, President
Westfield Bank